Better Homes and Gardens is a magazine directed to stay at home or part time mothers. It is written for women that enjoy creating things from scratch doing crafts that are easy and that complement their tastes. It is directed towards middle class women that have disposable income to spare. The typical reader is constantly looking for change in their surroundings and trying to make their homes a better and nicer place to live.
My mom is a typical reader on Better Homes and Garden. She works part-time as an interior decorator. She is a working mother and she usually looks through the magazine to find ideas to decorate her home and to use in her work. Many of the advertisements are directed towards women with children.
I do not think that the Internet has had a huge impact so far on the magazine industry. I think the physical magazine is still in demand. In the future I think the physical magazine will not be as popular but I don't think it will disappear completely.
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